Sell future visits
in advance.
- Guests pay for vouchers before using them.
- You collect payment ahead of serving future orders.
For cafés
More reasons
to come
back.
Digital vouchers and café passes.
- Sell vouchers before the next visit
- Set offers around your café’s costs
What it means for your café
You know their usual.
Give them a reason to return.
Sell future visits
Stay part of
their routine.
- The remaining voucher balance is valid at your café.
- Each return is a chance to sell another item.
Make an offer
that works for you.
- Sell vouchers at face value or choose a bonus.
- Set pass prices and rules to account for your costs.
Start with vouchers
Sell a voucher today. Serve the orders over time.
Talk to usAdd a café pass
One payment upfront for a fixed-term café offer.
Talk to usVouchers / A familiar café moment
One voucher.
More than one visit.
Alex buys a €25 voucher. A €4 coffee uses part of it. The remaining €21 stays on the same voucher for future visits.
The economics for your café
Talk to us - €25 paid upfront for future orders, before fees.
- €21 still to spend at your café after the coffee.
- No discount in this example. Your menu prices still apply.
Your caféVOUCHER
Available to spend
€21.00
For AlexJustBack
Voucher bought€25
Coffee redeemed€4
Still available€21
One coffee paid. €21 ready for the next visit.
Interactive illustration · example amounts · no bonus
Your caféCAFÉ PASS
Your usual, on a pass.Americano
Americano
Pass
PASS HOLDERAlex
EXAMPLE TERM30 days
Paid at the café · no automatic renewal
Illustrative pass · the café sets redemption rules
02 / Passes
Make their usual
a regular thing.
Offer a pass for an item your guests come back for. They pay at your café, you activate it, and they redeem with their QR code.
- Payment at the start. Collect the pass price at your counter before redemptions.
- More occasions to sell. A pass visit is a chance to offer a pastry or another paid item.
- Price for actual use. Set the included item and redemption gap with serving costs in mind.
A fixed term. No automatic renewal. Extend at the counter.
Talk to usMore room in your cash flow
Sell ahead.
Put the payout to work.
Voucher sales can bring money in before the guest’s next visit. Once the payout reaches your bank, you can use it for everyday business needs.
- Buy stock. Help cover coffee beans, milk and supplies.
- Meet upcoming bills. Put available funds towards day-to-day operations.
- Plan for later visits. Allow for fees, refunds and the cost of serving outstanding vouchers.
1Guest buys
a voucher
a voucher
2Payment clears
payout reaches your bank
payout reaches your bank
3Available funds
can support your café
can support your café
Stripe processing and payout timing apply. Funds are not instantly available at purchase. About payouts ↗
A potential VAT timing benefit
For qualifying multi-purpose vouchers in Germany, VAT applies when goods or services are supplied on redemption. Single-purpose vouchers are generally taxed on transfer instead.
This may affect timing, rather than reduce the tax itself. Ask your tax adviser to confirm your voucher’s classification and accounting treatment.
German VAT rules: § 3 (14–15) UStG ↗Your café
FOR SAM€25A voucher. An invitation to visit.A reason for Sam’s first visitThe gift is valid at your café.
Big-brand tools. Your local café.
You don’t need
to be a chain.
Give your café digital vouchers, passes and gifts without building your own loyalty app.
- Open a gifting channel. Let regulars send your café as a birthday treat or a thank-you.
- Reach someone new. The recipient gets a voucher for your café and a reason to make a first visit.
- Be part of shared discovery. Guests can invite friends to JustBack and explore participating cafés together.
Gifts lead to a specific café. Friend invitations introduce people to JustBack.
Talk to usAt the counter
A familiar visit.
A simple QR scan.
Your team uses a phone or tablet.
No additional payment terminal needed.
The guest shows their QR
Their voucher balance and pass are available through JustBack.
Your team checks the details
Scan to see the balance or whether a pass can be redeemed.
Confirm. Serve. Done.
Redeem the voucher amount or the included pass item. The record updates.
A few useful answers
Before we
talk coffee.
The essentials for you and your team.
What’s the difference between a voucher and a pass?
A voucher holds a balance for your café. Guests buy it online and use it across visits. A pass covers a specific item under rules you set, for a fixed period. Guests pay for it at your counter.
Does selling a voucher mean extra profit?
- It brings payment forward. You still need to fulfil future orders and cover their costs.
- Additional profit depends on behaviour. Look for extra visits or purchases beyond what guests would have bought anyway.
- Measure the full offer. Account for processing fees, bonuses, ingredients and labour. Advance payment alone does not prove a profit increase.
How should I think about bonuses and pass pricing?
- A bonus adds value you must serve. A €25 voucher with a €2 bonus gives the guest €27 to spend while they pay €25.
- A pass needs a usage assumption. Compare its price with the cost of the included servings guests are likely to redeem.
- Include fees and your margin. Start with your own costs and check actual usage before extending an offer.
Do I need extra hardware?
Your team can scan the guest’s QR with a phone or tablet. JustBack does not require an additional payment terminal.
Can guests use part of a voucher?
Yes. Your team enters the amount to redeem, and the remaining voucher balance stays available for a future visit to your café.
What happens when a pass expires?
The pass stops being redeemable when its term ends. There is no automatic renewal. Guests can pay to extend it at your café. Extending before expiry preserves the remaining time; renewing after expiry starts a new term.
Can I choose my own pass rules?
You choose the included item, the duration and the minimum time between redemptions. Guests should see the conditions of your offer before buying.
Let’s talk
Your café.
Your regulars.
Let’s build on that.
Let’s work through an offer for your café.
- Voucher amounts and optional bonuses
- Pass pricing and serving costs
- Fees, payouts and your counter workflow