- JustBack
- Coffee pass
The coffee pass: a coffee subscription for your café
Turn your regulars’ usual into a pass: one item, a fixed term, paid once. Guests show their code at the counter, your team redeems it with a scan.
How the coffee pass works
Offer their usual
For example one Americano a day for 30 days. You choose the item, the term and the minimum time between redemptions.
Paid once
Guests pay for the pass at your counter or online before they redeem it.
Redeem with a scan
Your team scans the code and sees at once whether the pass can be redeemed now.
Why a pass works for your café
- Paid at the start. You collect the pass price before any redemption.
- More chances to sell. Every pass visit is a chance to sell a pastry or something else.
- Regulars stay. Their coffee is covered for the whole term, so they come back instead of trying a new place.
How to price a pass
A pass needs a usage assumption. Compare its price with the cost of the included servings guests are likely to redeem, and add fees and your margin.
Worked example with assumed numbers. Use your own costs and the usage you actually see.
Rules you set
- the included item,
- the term,
- the minimum time between two redemptions.
Guests should see the conditions of your offer before buying. The pass stops being redeemable when its term ends. There is no automatic renewal; guests can extend it at your café.
Already in use
In Munich, Tillu Coffee (Augustenstraße 106) offers a coffee pass through JustBack.
Frequently asked questions
Is the coffee pass a subscription?
It works like a coffee subscription with a fixed term. There is no automatic renewal; guests can extend it at your café.
What happens when a pass expires?
It stops being redeemable. Extending before expiry preserves the remaining time; renewing after expiry starts a new term.
Can I choose my own pass rules?
You choose the included item, the duration and the minimum time between redemptions.
Can I offer a pass and vouchers together?
Yes. Credit, gifts and the pass sit in one guest account and are redeemed with the same code.
Still have a question?