A coffee pass for your café: make the numbers work
A pass can give regulars a reason to return and bring payment forward. It needs clear rules and a price based on your costs.
What a coffee flat rate means
Guests pay a fixed amount for coffee over a defined period. For an independent café, a limited offer can be easier to price than unlimited drinks.
Three models
| Model | How it works | Pricing risk |
|---|---|---|
| Unlimited | Any number of drinks during the term | Heavy use and sharing are difficult to estimate |
| One drink per day | One specified product, at most once a day | A defined limit for a guest’s usual order |
| A fixed allowance | For example, ten drinks in thirty days | Easy to explain, less incentive for daily visits |
These are general models to compare, not a list of JustBack features.
Define the rules
- One named product. For example filter coffee or Americano.
- A minimum interval between redemptions. Avoid several immediate repeat redemptions.
- A personal code. Staff scan it to see whether the pass is currently redeemable.
- A fixed term. Renewal is a new decision by the guest.
A worked example
Use an expected usage scenario and compare it with full use. The following numbers are illustrative, not a benchmark or a recommended price.
Payment fees, labour, overheads and your margin still need to be included. Also consider normal full-price purchases displaced by the pass.
Check actual usage before expanding the offer. Extra purchases such as pastries are possible, but not guaranteed. The Café Pass calculator compares expected use, full use and displaced purchases.
How it works in JustBack
With the Café Pass, you define the product, term and minimum interval. Guests pay at your counter and staff activate the pass by scanning their code. Staff scan again to redeem. No app installation is required, and there is no automatic renewal.